When you find something is of great interest you continue to observe or read on. If it catches your eye, peaks your interest you are compelled to forge on. As a writer, it’s your key to hold the reader’s interest or you inevitably will lose them as they move on to something else.
Depending on your subject say perhaps current events an insiders perspective could turn some heads. Celebrity interviews are always a hit. For most of us, celebrity interviews are unattainable. Something that most reporters have shied away from in recent years is human interest stories.
I know growing up TV and newspapers did a lot of special interest stories especially the smaller local ones. The interest is the human, personal factor it’s something we can all relate to. If it interests you chances are it will be of interest to someone else but of course, you can never please all of the people all of the time.