What happened to journalism?

This past weekend I opened my local newspaper and on the front page, I saw not one but two glaring typos in the sub-headings. These were words that were irrelevant to the heading and were not caught by spell check. It sent out different messages to me. First I had to guess at what the correct word was they were looking for in order for it to make sense. Don’t reporters review their work anymore? How could an editor allow these kinds of mistakes?

I worked for a newspaper twenty years ago. My editor had words with me on a regular basis about how I didn’t adhere to Associated Press standards. When I wrote for magazines the editors said they didn’t have to change a word. Regardless, it’s obvious that this kind of standards has been thrown out the window in favor of anything to sell a paper. How can you have any respect for those that just do what they want?

AP says transparency is critical to their credibility. Today sources quotes are taken out of context and used to fit their agenda. How many times are anonymous sources used when AP is adamant that those sources only be used if:

  •  The material is information and not opinion or speculation, and is vital to the news report. That would hinder sales.
  • The information is not available except under the conditions of anonymity imposed by the source. lol
  • The source is reliable, and in a position to have accurate information. LOL again.

Millions of Americans now find other sources for information because the Mainstream Media cannot be trusted. The great Walter Cronkite would be appalled by the media today. Wake up media and report the news, the facts and not just those that fit your monologue.

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From the beginning after Labor Day

2012-09-21 14.57.37

Refreshing, relaxing mountaintop view.

Breathe it in, the peaceful and wonderfully sweet aromatic, fragrant air you’ll only find in Hawaii. Let the sunshine down on you be it in a dream vacation or experiencing the awe and beauty only found on our fiftieth state. The sights and views are breathtaking and abound so much that you should consider two weeks there instead of one because you’ll miss too much and when will you be back again?

All this is on Oahu the island with Honolulu, the capitol and there’s Pearl harbor with the USS Arizona memorial. The other islands hold even more adventures sure to take your breath away. There are all kinds of tours that cover most all of the island some including a luao party with music, dancing and food.

Sure this all sounds like a plug for a Hawaiian vacation but it’s actually a sample of just one form of writing you come across every day it’s called “copywriting”.