This is extremely important point to consider. The blog should reveal all that you want to convey, it should be known in the name, design and posts what your passion is.
For reasons of brevity my blog only reflects a small part of my intention. The copywriting motivation is in the title but nothing about the book it’s connected to or the journey taken to get there. It’s as though the reader is left out in the desert to wander around indefinitely. Thank you for pointing this out.